Flagship Service
Customer-Side Field Audits.
See your business the way your customers do. A field audit documents the customer experience directly — what works, what breaks, and what customers quietly put up with — with evidence, priorities, and corrective action tracking.
What It Is
A structured look at the experience customers actually have.
Most businesses see themselves from the inside. Customers see them from the parking lot, the doorway, the counter, and the follow-up. A customer-side field audit documents that experience directly — as it happens, in the real location, under real conditions.
The result is not an opinion. It is a documented record of the customer journey, the findings that shape it, and the priorities for fixing what matters most.
Audit Modes
Three modes, one objective: the customer's real experience.
Discreet Customer Audit
The auditor experiences the business as a normal customer — retail, hotel, or automotive journeys — without being identified. Unannounced and customer-perspective, this mode captures the experience exactly as a customer would have it.
Best for: an unfiltered view of the customer experience.
Open Field Audit
Management and staff know the audit is taking place. The auditor conducts interviews, observes processes, and documents operations openly — building a complete picture of how the business runs and why.
Best for: understanding the operation behind the experience.
Hybrid
A discreet customer experience combined with an open operational review. The customer-side view identifies what customers experience; the open review explains why it happens and what can change.
Best for: the complete picture — experience and operation together.
Deliverables
What an audit engagement produces.
Every engagement is scoped to the location, the objectives, and the audit mode. Deliverables are structured so findings turn into action.
Executive Summary
Customer Journey
Findings
Positive Findings
Quick Wins
Structural Issues
Corrective Action Tracking
Verification
The real structure, with the client's identity and figures removed.
Engagement Shapes
Three ways to buy an audit.
The bands below are indicative starting points in Canadian dollars, published so a prospective client can tell in one glance whether this is a conversation worth having. They are not quotes. Final scope, and therefore final price, is set after the locations, objectives, and audit mode are agreed.
Single-Location Audit
from $2,500
CAD, indicative
One location, one audit cycle.
- One location, one audit mode
- Field work plus the full eight-section report
- Findings, quick wins, and a corrective action register
- One verification visit after actions are closed
Multi-Location Review
from $6,500
CAD, indicative
The same audit run across several locations, read side by side.
- Three to six locations in one region
- Per-location reports plus a cross-location comparison
- Issues that repeat everywhere separated from local ones
- One regional corrective action register
Continuous Improvement Program
from $1,500 / month
CAD, indicative
An ongoing cycle rather than a one-time report.
- Scheduled audit cycles through the year
- Corrective actions tracked and verified between cycles
- Progress reporting against the previous cycle
- Advisory time for the decisions the findings raise
Travel within Nova Scotia and the neighbouring provinces is included in these bands. Larger scopes, out-of-region travel, and engagements that need a second auditor are quoted separately. Nothing here is a fixed price, and nothing is charged before the scope is agreed in writing.
Technology Platform
ComplyCam powers the audit workflow.
Blatant Marketing uses ComplyCam as the technology platform for inspections and audits — evidence capture, findings, corrective actions, and reports. It is a real product developed by Ryan Matheson.
That means audit evidence is captured in the field, findings are structured with impact and priority, corrective actions are tracked to completion, and reports are produced from the same system.
Learn About ComplyCamEvidence capture
Photos, notes, and observations captured in the field and tied to the audit.
Structured findings
Issues documented with evidence, impact, and priority.
Corrective actions
Actions assigned with owners and tracked to verification.
Reports
Structured reports that turn field observations into decisions.
Legal & Privacy
Conducted properly, or not at all.
Discreet audits are conducted within applicable law. Recording and photography are used only where permitted, and are disclosed as appropriate to the engagement and the jurisdiction. Open audits are conducted with the knowledge and cooperation of management and staff.
Every engagement is scoped to the location, the objectives, and the audit mode before any field work begins.
Get Started
Ready to see your business the way your customers do?
Start with the location, the objectives, and the outcome you need. Blatant Marketing will recommend the right audit mode and scope the engagement accordingly.