About

See your business the way your customers do.

Blatant Marketing is a retail consulting and customer-experience field audit business run by Ryan Matheson, based in Nova Scotia, Canada. It exists to help businesses understand what customers actually experience — and what to do about it.

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What Blatant Marketing Is

A business built on honest observation.

Blatant Marketing combines retail consulting, customer-experience field audits, field testing, and technology into one practical practice. The name is the point: the most valuable findings are often the ones that are right in front of you — the things customers see, feel, and experience that the business has stopped noticing.

Customer-Side Field Audits

Discreet, open, and hybrid audits that document the customer journey from the customer's perspective.

Retail & Operations Consulting

Practical guidance on retail operations, customer experience, and operational improvement.

Field Testing & Technology

Real-world product testing and technology evaluation, including the ComplyCam platform for inspections and audits.

Honest, Usable Findings

Findings with evidence, impact, and priority — plus quick wins, structural issues, and corrective action tracking.

Who Runs It

Ryan Matheson.

Ryan has spent more than 30 years working where technical systems, people, processes, and business goals meet — across service, production, retail, electronics, diagnostics, and technology. He is comfortable moving from the shop floor and service environment to process design, data, software, systems analysis, and implementation planning.

Blatant Marketing is the consulting and field-services side of that work. Ryan's personal site, RyanMatheson.ca, covers his broader experience, projects, and the Store Inspection Platform work that stays there.

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Ground-level experience

Comfortable with real constraints: tools, people, budgets, timelines, field conditions, and operational friction.

Technical translation

Able to connect diagnostics, hardware, software, data, and workflow into clear implementation plans.

Operational judgment

Focused on what a business can actually execute, maintain, measure, and improve.

Systems thinking

Seeing how people, process, technology, and business performance affect one another in practice.

How Blatant Marketing Works

See. Document. Fix. Measure.

Every engagement follows the same practical loop: experience the business as a customer, document what actually happens, identify what to fix, and verify the fix works.

See

Experience the business the way a customer does — unannounced where appropriate, with the customer journey as the starting point.

Document

Capture evidence, observations, and findings using the ComplyCam platform for inspections and audits.

Fix

Deliver findings with impact and priority, quick wins, structural issues, and a corrective action plan.

Measure

Track corrective actions and verify improvements through follow-up audits.

Location & Availability

Based in Nova Scotia, Canada.

Available for consulting engagements, field audits, and selected project work. Remote and on-site as required.

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