Retail Consulting & Field Services
See your business the way your customers do.
Blatant Marketing is a consulting and field-services business run by Ryan Matheson. We help retailers and customer-facing operations understand what customers actually experience — through consulting, customer-experience field audits, field testing, and practical technology.
Consulting
Retail operations, customer experience, and operational improvement — grounded in how the business actually runs.
Field Audits
Customer-side field audits that document the experience customers actually have — with evidence, findings, and corrective action tracking.
Marketing & Content
Retail marketing, product content, and field testing that reflect how products and services perform in real use.
Technology
ComplyCam, the inspection and audit platform Blatant Marketing uses in the field, plus practical AI systems evaluation.
Customer-Side Field Audits
Most businesses see themselves from the inside. Customers see them from the parking lot, the doorway, the counter, and the follow-up. A customer-side field audit documents that experience directly — what works, what breaks, and what customers quietly put up with.
Three modes fit different objectives: discreet customer audits, open field audits, and a hybrid of both.
Read About the Three ModesMode A
Discreet Customer Audit — the auditor experiences the business as a normal customer. Unannounced, customer-perspective.
Mode B
Open Field Audit — management and staff know. Interviews, process observation, and documentation.
Mode C
Hybrid — a discreet customer experience combined with an open operational review.
How Blatant Marketing Works
Practical, evidence-based, and grounded in real field conditions.
See It
Field audits and testing capture what customers and users actually experience — not what the plan says they should.
Document It
Evidence, findings, and priorities are captured in a structured way using ComplyCam, Blatant Marketing's inspection and audit platform.
Fix It
Findings become corrective actions with owners, priorities, and verification — so improvements actually happen.
Measure It
Follow-up audits verify that changes hold, and the cycle repeats with a clear record of progress.
CapnCoil
The lab is its own business now.
The van, the mobile platform, and the product-testing methodology moved to CapnCoil — a separate site under a separate name. It is the same work in the same winter, no longer buried inside a consulting brand.
Visit CapnCoilTechnology
ComplyCam powers Blatant Marketing's field work.
ComplyCam is the technology platform Blatant Marketing uses for inspections and audits — evidence capture, findings, corrective actions, and reports. It is a real product developed by Ryan Matheson.
Visit ComplyCamEvidence capture
Photos, notes, and observations captured in the field, tied to the location and the audit.
Findings & priorities
Issues documented with evidence, impact, and priority so the important ones get fixed first.
Corrective actions
Actions assigned with owners and verification — closing the loop between finding and fix.
Reports
Structured reports that turn field observations into something leadership can act on.
Get Started
Ready to see your business the way your customers do?
Start with the location, the objectives, and the outcome you need. Blatant Marketing can outline the right audit mode, engagement, and next steps.
Get in Touch